What is SEO? Step by step WordPress SEO Guide
What is SEO? most of the new blogger wants to know this most important Questions answer. SEO stands for Search Engine Optimization.
It’s actual and brief definition is ” It is the process of getting traffic from the free, organic or natural search results on search engines”.
All major Search engines like Google, Bing, and Yahoo have primary search results, where pages, videos, images are shown and ranked based on what the search engine considers most relevant to users.
When People Search the Web for the topics you write about, your search engine optimized content will appear higher in the search results, and you will get more people clicking through to your website or blog.
I think you all understand the topic ” What is SEO”
Why SEO is Important?
SEO is more important than ever, this is one thing that if your business gets this you’ll have so many leads that no other kind of advertising can make happen. Visibility is a very important part of SEO and it directly related to the branding of any product service.
Generating website/blog traffic is also one of the most difficult things. If you optimize your content, image, and video according to SEO then Google would deviate the traffic to your website or blog.
Especially SEO gives us a chance of exposing our brand in the market that too without investing a lot of money.
Step by Step WordPress SEO guide
I am already told about ” which one is the best blogging platform and why ” WordPress is used by millions of people around the world.
SEO is a very important part of every blogging platform, it can be technical but it doesn’t have to be. Just learning a few basic SEO tips to optimize your blog can give you a noticeable boost in your blog traffic.
1. Site visibility
If you search in google for own blog and found your blog doesn,t appear in search result. That time suddenly stuck one question in your mind ‘ What is SEO?’
Site visibility is a very important and common part. If your blog is not appearing in search results, then the first thing you need to do is to make sure that this option is unchecked. ( see the image )
In the admin area, visit Settings >> Reading makes sure that the box ‘ Discourage Search Engines from indexing this site ‘ is unchecked.
2. Permalink ( SEO friendly URL )
Permalink also very important part of SEO, many new bloggers underestimated this function. SEO friendly URLs contain words that clearly explain the content of the page.
Here is how you can check and update your WordPress Site’s permalink. Visit Settings >> Permalink and select the post name option and then click on the save changes button.
3. Image Alt Text
It is very useful and important for image search result, image file names and Alt Text are a good way to add meaning to your images using relevant keywords for search engines.
Go to add media option, you will need to upload an image to use, follow the image instruction bellow.
Add the keyword in Alt Text box, your image will now be integrated into your content.
4. www or without www
Search engine consider www and without www are two different websites, so you need to choose one and stick to it.
Check it here, go to Settings >> General page and put your preferred option in both the ‘WordPress address’ and ‘Site address’
5. Internal Linking
Internal linking is a key SEO tactic for bloggers. its a regular text link refers from one page to another page on that same domain.
you should make it a habit to interlink your own post, this will help you boost your page views.
6. SEO Plugins
WordPress SEO plugins are the most important part of bloggers. There are so many SEO plugins available to use.
Yoast SEO is one of the most popular WordPress SEO plugins, it has free and premium both options.
If you ask question, What is SEO? Yoast Plugins has all answers.
7. Keyword Research
What is keyword research? When people used keywords to find and research actual search terms that people enter into search engines. This search term also called content strategy.
There are so many keyword research tools available to use, Google Keyword Planner is one of the most popular tools for Keyword research. Use keywords that best match what your page is about.
8. XML Sitemap and Webmaster Tools
A sitemap is an XML file that lists the URLs for a blog or website. It’s a specially formatted file that lists every single page on your blog.
If you are using Yoast SEO plugins then XML sitemap automatically generated.
Webmaster Tools is a free service that helps you evaluate and maintain your blog performance in the search result.
Google Webmaster Tools is a set of tools offered by Google.
You can submit your XML site link to webmaster tools, and track your crawling pages.
Basically, SEO is a very vast subject, I hope this article helped you understand how to optimize your WordPress blog for SEO.
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